Registration is now open for the 2026 LMA Annual Convention and World Livestock Auctioneer Championship! Don’t miss this opportunity to connect with industry professionals, gain valuable insights, and experience one of the most exciting events in the livestock marketing industry.

2026 LMA Annual Convention Registration Now Open

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Check out the awesome variety of LMA-branded merchandise for you and your crew! Keep coming back for new styles and designs, and let your LMA and Sell at Auction spirit shine.

LMA Merchandise

Want to teach the story of the auction method of selling livestock?  We can help.

Our new coloring and activity book, Sale Day: A Market Marshals story, and its accompanying crayon pack is now available at no cost to Livestock Marketing Association members. 

Market Marshals

As a member, you gain access to great features such as:

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North America's largest membership organization dedicated to supporting, representing and communicating with and for the entire livestock marketing sector.

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Unite the livestock industry in preserving America's agricultural land for future generations while strengthening and expanding the livestock producers who rely on it to feed the world.

Common Ground

Screwworm.gov is USDA’s hub for screwworm detection, control efforts, and resources for producers and health professionals.

New World Screwworm Resources

Discover a great range of LMA-branded gear for you and your team! New styles are always dropping—show off your LMA and Sell at Auction spirit.

LMA's New Merchandise Store

Teach kids about livestock auctions with our free coloring and activity book, Sale Day: A Market Marshals Story, and crayon pack—available now for Livestock Marketing Association members.

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Visit our photo gallery to view highlights, candid moments, and memorable photos. Click the link to browse and download your favorite pictures.

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Qualifying Events for the 2027 World Livestock Auctioneer Championship

Entries are now open for the 2027 World Livestock Auctioneer Championship—your chance to showcase your skills on the industry’s biggest stage. Step up, stand out, and let your chant be heard.

Oklahoma Qualifying Event

Comanche Livestock Auction, LLC
180845 N 2820
Comanche, OK  73529

6:30-8:00 pm - Host Market Dinner (Chisholm Trail Event Center)

8:00 am - Opening Ceremonies/Start of Contest

Holiday Inn Express & Suite Duncan
1520 Apollo Drive
Duncan, Oklahoma
(580) 251-9627 - Front Desk
(888) 465-4329 - Reservations
Hotel Website

Will Rogers International Airport (OKC) ~ 76 miles

Dallas Fort Worth International Airport (DFW) ~ 142 miles

Dallas Love Field Airport (DAL) ~ 160 miles

1:00 pm - Opening Ceremonies/Start of Contest

Columbia Metropolitan Airport (CAE) ~ 46 miles 

Augusta Regional Airport (AGS) ~ 50 miles

Greeneville Spartanburg International Airport (GSP) ~ 82 miles

South Carolina Qualifying Event

9:00 am - Opening Ceremonies/Start of Contest

Sacramento International Airport (SMF) ~ 70-80 miles

Oakland International Airport (OAK) ~ 75-80 miles

San Jose Mineta International Airport (SJC) ~ 80-90 miles

San Francisco International Airport (SFO) ~ 100 miles

California Qualifying Event

Check out some of our favorite snapshots!

2026 WLAC Qualifying Event Photos

View the full rules and entry requirements for the World Livestock Auctioneer Championship.

Entry Rules and Procedures

Online Entry Form

Four of the nation's leading livestock and agricultural organizations have joined together to urge President Trump to reverse a proposed 90-day import plan they believe would weaken the long-term stability of the U.S. cattle industry.

In a letter sent today, the American Farm Bureau Federation (AFBF), Livestock Marketing Association (LMA), National Cattlemen's Beef Association (NCBA), and United States Cattlemen's Association (USCA) called on the Administration to work with industry stakeholders on solutions that keep food affordable while protecting producers, consumers, and strengthening the nation's ability to produce its own food.

On behalf of America’s cattle producers and the broader livestock industry, we write to express our deep concern with your announced plan to import up to 300,000 metric tons of beef over the next 90-days. The stated purpose of driving down beef prices and the commitment to sell it at a price that undercuts domestic supply send a disheartening message to farmers and ranchers across the country.

We share your goal of keeping groceries affordable for American families. However, flooding the market with discounted foreign beef is not the way to rebuild the American cattle herd, strengthen food security, or lower grocery bills in a lasting way. This announcement has already driven cattle markets sharply lower and undermines producers at a critical time of year when they are marketing cattle and making herd-building decisions.

Beef prices are in line with other consumer prices and reflect the inflated cost of raising cattle, grain, and forage. Ranchers and farmers are finally experiencing the strong beef demand needed to invest in their operations after years of drought, high input costs, processing plant disruptions, and other challenges that have reduced cattle numbers. This announcement will discourage investment in the U.S. cow herd and undo the progress producers have made.

We are deeply concerned that this import strategy sacrifices long-term food security for a short-term solution. Americans deserve safe and wholesome beef free from any market distorting actions. There is nothing more American than beef, and we look to your leadership to ensure resilience for our farmers and ranchers, which is the only long-term way to prevent higher grocery costs and maintain control over our food supply.

American cattle producers are asking you for a fair and competitive market, honest price signals, and policies that put U.S. farmers, ranchers, and consumers first. We urge you to reverse course on this 90-day import plan and work with us instead on solutions that strengthen, rather than weaken, America’s capacity to feed itself. We stand ready to work with you on policies that keep food affordable, protect producers and consumers, and preserve a viable future for the U.S. cattle industry.

LIVESTOCK MARKETING ASSOCIATION