Registration is now open for the 2026 LMA Annual Convention and World Livestock Auctioneer Championship! Don’t miss this opportunity to connect with industry professionals, gain valuable insights, and experience one of the most exciting events in the livestock marketing industry.

2026 LMA Annual Convention Registration Now Open

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2026 LMA Convention and World Livestock Auctioneer Championship

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The convention will be held in Deadwood, South Dakota, and the World Livestock Auctioneer Championship will be held at St. Onge Livestock in St. Onge, South Dakota. The dates are June 17-20, 2026.

Convention Guest Notice – Casino Properties

Please be advised that meetings, event spaces, and host hotels for the LMA Annual Convention are located within properties that include active casino operations. All guests are required to comply with property and gaming regulations at all times.

Casino rules strictly prohibit minors from loitering on the casino floor or from being present at gaming tables or slot machines. Minors are permitted to cross the casino floor for the purpose of accessing hotel rooms, restaurants, meeting spaces, or other non-gaming areas.

We appreciate your cooperation in ensuring compliance with these policies.

Convention Agenda

1:00 p.m. – 5:30 p.m. — Registration Desk Open

1:00 p.m. – 2:45 p.m. — Emergency Preparedness Meeting (Open Session)

3:00 p.m. – 5:30 p.m. — Government and Industry Affairs Committee (Open Session)

5:30 p.m. – 6:30 p.m. — Welcome Cocktail Reception hosted by Auction Insurance Agency (AIA)

5:30 p.m. – 7:30 p.m. — WLAC Committee Meeting (Closed Session)

5:45 p.m. – 8:30 p.m. — Government and Industry Affairs Committee (Closed Session)

7:00 a.m. – 4:45 p.m. — Registration Desk

7:00 a.m. – 9:15 a.m. — Committees Update Panel & Member Forum

8:30 a.m. – 2:00 p.m. — Mount Rushmore Tour

9:15 a.m. – 10:15 a.m. — Morning Mixer hosted by Auction Insurance Agency (AIA)

9:30 a.m. – 10:15 a.m. — Board of Directors Meeting (Closed Session)

10:30 a.m. – 12:00 p.m. — Board of Directors Meeting (Open Session)

12:00 p.m. – 1:00 p.m. — Networking Lunch 

12:00 p.m. – 4:00 p.m. — Semi-Finalist Briefing - Lunch for Semi-Finalist will be at the St. Onge Bar on way to market

1:00 p.m. – 2:00 p.m. — Breakout Session 1: Fraud Prevention - How Livestock Marketers Are Targeted and What Tools Can Help to Stop the Next Attempt

2:15 p.m. – 3:15 p.m. — Breakout Session 2: From Incident to Action - Injury Protocols Every Livestock Marketing Business Should Have

3:30 p.m. – 4:30 p.m. — Breakout Session 3: Practical Digital Marketing Tools for Livestock Marketers

4:45 p.m. — Busses to begin loading from the Lodge

6:00 p.m. - 9:00 p.m. — Host Market BBQ & Contestant Draw at Spur Creek Saloon & Ranch, Newell, SD

8:00 a.m. – 6:00 p.m. — Registration Desk Open

8:00 a.m. – 9:30 a.m. — General / Panel Session 1: They've lived it - The experience and advice from seasoned office managers that they wish they'd have known starting out.

9:00 a.m. – 11:00 a.m. — Deadwood Walking Tour

9:15 a.m. – 10:15 a.m. — Ring Judges Briefing (Closed Session)

9:45 a.m. – 11:15 a.m. — General / Panel Session 2: Unwelcome Visitors - Managing the Pests and Pathogens Testing Our Industry Preparedness

10:15 a.m. – 11:15 a.m. — Interview Judges Briefing (Closed Session)

11:30 a.m. – 12:50 p.m. — LMA Annual Gathering & Recognition Lunch

12:50 p.m. – 1:15 p.m. — Market Marshal Photo Op with WLAC Champions

1:00 p.m. – 1:30 p.m. — Sweet Tooth Ice Cream Break

1:15 p.m. – 1:25 p.m. — Semi-Finalists Report for Interviews 

1:30 p.m. – 5:00 p.m. — Contestant Interviews

2:00 p.m. – 3:00 p.m. — PLIC Board Meeting (Closed Session)

6:00 p.m. – 7:00 p.m. — PAC Reception

7:00 p.m. – 9:30 p.m. — PAC Auction & Buffet Dinner

7:30 a.m. – End of Sale — Remote Viewing Room

7:45 a.m. – End of Sale — WLAC Competition

6:30 p.m. – 7:00 p.m. — WLAC Awards Reception - Deadwood Mountain Grand, downtown Deadwood

7:00 p.m. – 9:00 p.m. — WLAC Banquet & Awards Ceremony - Deadwood Mountain Grand, downtown Deadwood

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Joe Goggins, a lifelong livestock marketer and rancher, will soon take the helm as president of the Livestock Marketing Association. He will assume the role during the association’s annual convention in June.

Goggins serves as chief executive officer of the Vermilion Ranch Corp. in Billings, Mont. In this role, he oversees Public Auction Yards, Billings Livestock Commission, Western Livestock Auction, Northern Livestock Video Auction, the Vermilion Ranch Registered Angus Herd, Diamond Ring Ranch and other diversified business ventures. Prior to becoming CEO, he worked alongside his late father, Pat Goggins, and grew up immersed in the family’s operations. Along with his wife, Linda, Goggins also operates J&L Livestock, a commercial cattle operation focused on breeding and raising Angus females.

He graduated from Montana State University with a degree in animal science before pursuing his passion for auctioneering. A longtime LMA supporter whose family has deep roots in the organization — his father also served as president — Goggins has been involved in the association for approximately 20 years, previously serving on the board of directors and executive committee.

And while he’s been engaged in many organizations over the years, LMA has a special place in his heart.

“This board is made up of people that have skin in the game,” Goggins said. “Every day they’re out doing the work, worrying about their producers, their consignors and the whole industry.”

Goggins emphasized the value the association provides to its more than 800 members, which include auction markets, order buyers and dealers. He highlighted the association’s industry-leading insurance products — particularly critical for livestock facilities — prompt pay reform advocacy, buyer verification services and payment protection insurance.

Beyond operational support, Goggins is passionate about LMA’s broader role in the industry.

He stressed the importance of initiatives like Common Ground Coalition that aim to unify the industry, keep producers on the land and sustain rural economies.

“We need producers,” he said. “We need folks on the land and we’ve got to come up with some ways all across this industry to help these people.”

He described LMA as a “well-oiled machine” with exceptional staff and plans to maintain its strong momentum while focusing on key priorities: protecting and enhancing payment protection, supporting policy efforts such as allowing auction market owners to own or invest in harvest facilities, making sure animal disease traceability rules work for producers and markets, and continuing industry unification efforts to support cow-calf producers.

“I've never been prouder to be part of an organization,” he concluded. “Because they see the big picture: this country needs food security and that only happens if we keep cow/calf producers on the land.”

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